Business Plan Assignment Example | Topics and Well Written Essays - 1000 words - 1

Business Plan - Assignment Example injury and death caused or resulted from an auto accident and now a day’s some cars are invented and introduced in such a way that it consist of six or eight air bags. The value of this product is that at the time when the car crashes the momentum of the car changes instantly. The airbags acts as a constraint for helping or assisting the passengers to stop the passengers and also protecting and safeguarding the passengers. The air bag facilitates the passengers from the side swipes of the car , front on collisions etc and the airbags are designed in such a way that it prevents and restricts the injuries that are caused from the severe car accidents. The existence and the presence of the airbags will also influence the secure placement of child and infant. The most essential and the unique feature of the air bags are it transmits crash sensors that indicates and designed in such a way that the vehicle has been damaged in accident. The threat of substitutes of the airbag is that the substitute product and its existence in the market may drive the consumers to switch to the product of its competitors. The substitute product is considered as an alternative of the supply of the product in the market. Therefore the existence3 of substitute is considered as the threat of the company. The seat belt is considered as a substitute of the air bag by some of the customers or the passengers. The customers generally perceive that the seatbelts are designed and introduced in such a way that it provides comfort to its customers and there exist differences in the level of comfort that is being provided by the airbags and seatbelt. The front air bag is not capable of protecting the side and the roll over and the rear crashes. In this case on the basis of such differences the customers generally prefer or select the use of seat belt for the safety and protection for facing these types of crashes. The air bags are designed only to protect or safeguard the frontal crash